Dec 08, 2019  
2019-2021 Undergraduate Catalog 
    
2019-2021 Undergraduate Catalog

MKT 4302 - Selling and Sales Management

Credits: 3 hrs
This course is a theoretical and applied approach to sales management including, but not limited to, the study of: personal selling and market strategy; planning and organization of the sales effort; recruitment, motivation, evaluation and supervision of sales personnel; and control of the sales program.
Pre-requisite(s): MKT 2331