Dec 07, 2019  
2019-2021 Undergraduate Catalog 
    
2019-2021 Undergraduate Catalog

MKT 3332 - Principles of Retailing

Credits: 3 hrs
This course is an analytical approach to the management of retailing and wholesaling institutions. Topics covered include: analysis of market structure, design of marketing and merchandising strategy, choice of distribution channels and location decisions.
Pre-requisite(s): MKT 2331