Apr 21, 2021  
2018-2019 Supplemental Undergraduate Catalog 
2018-2019 Supplemental Undergraduate Catalog [ARCHIVED CATALOG]

MKT 4380 - Marketing Strategy

Credits: 3 hrs
This course is a study of effective marketing decision-making. It is an extension of Marketing 3331 with detailed consideration given to techniques of constructing marketing policy and decision making processes. Problems and case studies form the basis for discussion.
Pre-requisite(s): MKT 4376.