Jul 07, 2020  
Graduate Catalog 2013-2014 
    
Graduate Catalog 2013-2014 [ARCHIVED CATALOG]

MHA 6301 - Healthcare Marketing

Credits: 3

This course is designed to serve as an introduction to principles of marketing pertaining to health care. This course will cover analysis of target markets and current market trends as well as pricing, promotion, distribution channels and evaluation of marketing strategies.